Labs overview
At GetReal, research actively powers our detection tools.
GetReal Labs helps us stay one step ahead in an ever-shifting digital landscape. Our research and insights ensure products remain effective and powerful in the fight against malicious AI and digital manipulation. We are a community of experts in digital forensics, computer vision, image and signal processing, machine learning, and investigations led by the world’s pioneer in digital forensics, Dr. Hany Farid.
Dr. Hany Farid
Chief Science Officer & Co-Founder
Our approach
“We knew from the start that we wanted our company to be anchored in more than AI because AI alone isn’t enough to combat the malicious uses of deepfakes – real insight comes from combining cutting-edge forensic analysis with forensic expertise and investigative rigor to truly uncover and explain digital deception and manipulation.”
Our advantage
Why our approach is different
Our goal is to deliver explainable and accurate solutions—not just black-box AI. By analyzing the forensic traces left by editing and generation tools, we continue to develop robust detection methods using machine learning, signal processing, traditional forensics, and file analysis to mitigate the threats of today and tomorrow.
01
Automation
Cutting-edge digital analysis and AI models accurately detect anomalies in digital content.
02
Forensic Investigation
Proprietary forensic techniques validate our automatic findings, providing deeper verification.
03
Intent Analysis
Human-led investigations uncover the motive and journey behind content creation and manipulation, contextualizing automated and forensic results.
Meet our digital forensics team
Featured research papers
The latest from Labs
Interested in collaborating? Reach out to our team to explore research opportunities, partnership possibilities, or to join our mission in protecting organizations from malicious content threats.
